How the famous bank – a spotlight on segmentation.

StarBanking is banking, right? So how did a small team establish a new brand for famous customers (sports people and entertainers) in a highly competitive and commoditised market and achieve an amazing $1 billion dollars in funds under management in less than two years? Welcome to the highly profitable world of segmentation. Continue reading “How the famous bank – a spotlight on segmentation.”

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How the famous bank – a spotlight on segmentation.

10 questions you need to answer for a successful business case.

decisionBusiness cases can often be challenging to write but are key to ensuring your project gets off to a good start. So what should and shouldn’t be included in a business case?

Here are 10 questions you need to ask yourself, your stakeholders and suppliers to ensure you build a complete picture of the project and keep in mind that if you can’t find the answers you need to seriously consider whether to continue. Continue reading “10 questions you need to answer for a successful business case.”

10 questions you need to answer for a successful business case.

The Google Factor has changed the way we learn

There is a disruptive learning revolution happening all around us, one which we may not have noticed. It’s pervasive, with billions of people already on board. It is progressing with an unstoppable momentum, yet its impact appears not to have been fully appreciated. This change is directly related to the global adoption of Google, Twitter, Instagram and Facebook and will continue to grow at an ever increasing pace. Continue reading “The Google Factor has changed the way we learn”

The Google Factor has changed the way we learn

Nobody likes change……..they love it!

ImageMention change to most people and they will quickly tell you they hate it closely followed by the often used phrase ‘nobody likes change’, however we all love change we just don’t realise it. Continue reading “Nobody likes change……..they love it!”

Nobody likes change……..they love it!

Profiting from your personal digital brand

The internet, YouTube, Facebook, Instagram, Snap Chat, Twitter, LinkedIn, and countless other digital channels that have not even revealed themselves yet are placing branding directly in the hands of the individual. Brands were once the exclusive domain of multinational corporations, famous actors and sports personalities. However, in today’s digital world managing your brand can be as critical for you as it is for these well-known names. A valuable and well recognised brand is aspirational and attracts sponsors and partnerships based on the strength of the brand and its followers. Continue reading “Profiting from your personal digital brand”

Profiting from your personal digital brand

Public speaking and bondage have more in common than you think.

For many of us, public speaking is like a form of torture or bondage. If you have found yourself presenting to an audience it’s likely that throughout the presentation you found yourself in a state of heightened stress and awareness. While I have never taken part in bondage, as I understand it you should choose a safe word to use when things become uncomfortable for you. The same happens when we are public speaking or presenting. As we find ourselves in these stressed situations we often overuse our safe words. We rely on them to bring our brains back to a more comfortable and familiar state while we think of what to say next. Unlike potential bondage safe words such as butterscotch, safe words in presenting are words or phrases such as actually, in reality, umm, like or you know along with many other variations our brains get attached to. The trick is to ensure that you don’t overuse your safe words when presenting, because using them too often in a short period of time will spoil the moment and distract your audience.

Public speaking and bondage have more in common than you think.