10 ways to put fun into your change program

February 5, 2015 gwaldon64behavioural change, Branding, Change, change management, Leadership, management, Program Management, project management, training, transformationLeave a comment

Any major change program brings with it stress and uncertainty for the people impacted. They are nervous about the unknown and unsure of their futures and whether they will be able to survive and thrive in the proposed new world. To get everyone to accept the changes, and actively participate, you need to lighten the mood and increase engagement using some fun change strategies. Here are ten strategies that were hugely successful in a recent major program of work. Continue reading “10 ways to put fun into your change program” →

Profiting from your personal digital brand

May 6, 2014August 21, 2014 gwaldon64brand management, Branding, Digital Age, Digital Brand, famous, Instagram, LinkedIn, Marketing, Personal Brand, personal profile, Profile, Public Relations, Publicity, reputation, social media, Sponsorship, sports stars, talent agent, talent management, Twitter, YouTubeLeave a comment

The internet, YouTube, Facebook, Instagram, Snap Chat, Twitter, LinkedIn, and countless other digital channels that have not even revealed themselves yet are placing branding directly in the hands of the individual. Brands were once the exclusive domain of multinational corporations, famous actors and sports personalities. However, in today’s digital world managing your brand can be as critical for you as it is for these well-known names. A valuable and well recognised brand is aspirational and attracts sponsors and partnerships based on the strength of the brand and its followers. Continue reading “Profiting from your personal digital brand” →

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10 ways to put fun into your change program