How the famous bank – a spotlight on segmentation.

StarBanking is banking, right? So how did a small team establish a new brand for famous customers (sports people and entertainers) in a highly competitive and commoditised market and achieve an amazing $1 billion dollars in funds under management in less than two years? Welcome to the highly profitable world of segmentation. Continue reading “How the famous bank – a spotlight on segmentation.”

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How the famous bank – a spotlight on segmentation.