How the famous bank – a spotlight on segmentation.

StarBanking is banking, right? So how did a small team establish a new brand for famous customers (sports people and entertainers) in a highly competitive and commoditised market and achieve an amazing $1 billion dollars in funds under management in less than two years? Welcome to the highly profitable world of segmentation. Continue reading “How the famous bank – a spotlight on segmentation.”

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How the famous bank – a spotlight on segmentation.

Profiting from your personal digital brand

The internet, YouTube, Facebook, Instagram, Snap Chat, Twitter, LinkedIn, and countless other digital channels that have not even revealed themselves yet are placing branding directly in the hands of the individual. Brands were once the exclusive domain of multinational corporations, famous actors and sports personalities. However, in today‚Äôs digital world managing your brand can be as critical for you as it is for these well-known names. A valuable and well recognised brand is aspirational and attracts sponsors and partnerships based on the strength of the brand and its followers. Continue reading “Profiting from your personal digital brand”

Profiting from your personal digital brand