An ‘Old School’ translator for social media

If you are like many of us who didn’t grow up with the current social media channels defining how we communicate, socialise and conduct business – welcome to my world. Consulting requires me to stay up-to-date with evolving social media trends. However, in an effort to comprehend these new offerings, I find myself referring back to ‘old school’ analogies. What I have realised is that the digital age is not too dissimilar to the ‘old days’ of running a non-digital business. Continue reading “An ‘Old School’ translator for social media”

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An ‘Old School’ translator for social media

Profiting from your personal digital brand

The internet, YouTube, Facebook, Instagram, Snap Chat, Twitter, LinkedIn, and countless other digital channels that have not even revealed themselves yet are placing branding directly in the hands of the individual. Brands were once the exclusive domain of multinational corporations, famous actors and sports personalities. However, in today’s digital world managing your brand can be as critical for you as it is for these well-known names. A valuable and well recognised brand is aspirational and attracts sponsors and partnerships based on the strength of the brand and its followers. Continue reading “Profiting from your personal digital brand”

Profiting from your personal digital brand